How to make your online income bubble like grow thick anodyne flowers?
Sure you have to be active in many sites (note : NOT ONLY ONE or TWO SITES). As you know, every non scam site usually give just few dollars in every task. So if you want to make it bigger, you should make many tasks and join many sites.
Is it disturbing and wasting your time? Trust me, it's not! You only need two or three hours every day to concentrate in front of your computer to do your job just like people usually do in the busy office hour.
So collect few to make it bigger? Why not? It's easy and logic :)
Sunday, March 13, 2011
Thursday, March 10, 2011
After Sales Service: Bank ‘Mandiri’, serving full hearted to be the best.
Satisfaction value is one of the core marketing concepts which the business man must be concern. Customer do some purchase decision is not just base on the price and product quality, but also the service.
This is the logic explanation, if you sell a good product with a good price, it will attract customer to come and buy it from you. But if the buyers have to wait for slow service, the buyers feel not comfortable with your body language, the buyers see the terrible and massy shop, and buyers feel not like a king, well… it means the buyers only do the transaction once and that the last transaction in your place. So… in long term, your business will be broke, because you do not services the customer well, and the customer will move to other place which comfortable to negotiate.
So… as a business people or customers, we have to think that we always get relation with other people every day, socialization itself make a good impact to your services and your friendship (and also your money if you think business). Running a small shop, a mini market, a barber shop is not just selling thinks, but also the after sales service will increase your performance in your job.
Lately, I went to Mandiri Bank, and when I made transaction, I saw an old lady who seemed so confuse when she done the transaction, because that was the first time she using her bank account. She wanted to withdraw a small amount but she didn’t know that she has to use the ATM card for confirmation. And she didn’t know the PIN because the account has been made by her son who didn’t in Jakarta, but she had to withdraw the money to pay the hospital payment at that time.
Because the urgency, the teller and customer service suggest her to go to the Main Office Bank to do the transaction, which mean that she didn’t have to know the PIN of her ATM. But she didn’t know the place of the Main Office, and also didn’t have transportation, but seems that the people in that Bank are already trained by their own philosophy as service company, ‘serving with heart’ (melayani dengan hati). I was quite surprise when they commit to take the old lady to the Main Office by motorcycle. Usually people in the bank just like robot, if you didn’t follow their rules, so please try to fix your lack of data, and after that you can back to do the transactions.
So… make your customer comfort, not let them confuse, try to solving the problem (which means the problem come from yourself, your product or your rules, your services) suppose not make you busy and feel tired because you have to do extra after sales service, but it’s part of your long life achievements.
This is the logic explanation, if you sell a good product with a good price, it will attract customer to come and buy it from you. But if the buyers have to wait for slow service, the buyers feel not comfortable with your body language, the buyers see the terrible and massy shop, and buyers feel not like a king, well… it means the buyers only do the transaction once and that the last transaction in your place. So… in long term, your business will be broke, because you do not services the customer well, and the customer will move to other place which comfortable to negotiate.
So… as a business people or customers, we have to think that we always get relation with other people every day, socialization itself make a good impact to your services and your friendship (and also your money if you think business). Running a small shop, a mini market, a barber shop is not just selling thinks, but also the after sales service will increase your performance in your job.
Lately, I went to Mandiri Bank, and when I made transaction, I saw an old lady who seemed so confuse when she done the transaction, because that was the first time she using her bank account. She wanted to withdraw a small amount but she didn’t know that she has to use the ATM card for confirmation. And she didn’t know the PIN because the account has been made by her son who didn’t in Jakarta, but she had to withdraw the money to pay the hospital payment at that time.
Because the urgency, the teller and customer service suggest her to go to the Main Office Bank to do the transaction, which mean that she didn’t have to know the PIN of her ATM. But she didn’t know the place of the Main Office, and also didn’t have transportation, but seems that the people in that Bank are already trained by their own philosophy as service company, ‘serving with heart’ (melayani dengan hati). I was quite surprise when they commit to take the old lady to the Main Office by motorcycle. Usually people in the bank just like robot, if you didn’t follow their rules, so please try to fix your lack of data, and after that you can back to do the transactions.
So… make your customer comfort, not let them confuse, try to solving the problem (which means the problem come from yourself, your product or your rules, your services) suppose not make you busy and feel tired because you have to do extra after sales service, but it’s part of your long life achievements.
Wednesday, March 4, 2009
Kopiko Brown Coffee : Common Product with Form Differentiation
Yesterday I was surprise when my eyes saw some posters in small store near my house about new product of Kopiko. Since we knew that Kopiko in Indonesia is well known as a coffee candy and I think Kopiko also the market leader for coffee candy in Indonesia. Because I’m a coffee lover (black coffee actually) so I bought 1 sachet to try it (I drink coffee with milk or cream just for variation, or if I miss the taste of sweet in the coffee). And you how amazed I am when I drank it, the taste really good. I can recommend to other coffee lovers to try it, at least you won’t be disappointed with the taste.
The last positioning in tv campaign is ‘Number one in the world’ (Nomor 1 di dunia) which is described by how Kopiko is made by fine coffee seeds seemed showed that Kopiko is standing side by side with other coffee brand such as Nescafe, Kapal Api and so on. First I only think this is just a strategy for repositioning the product to the customer so that people not consider Kopiko as a candy but really a coffee than a candy. But now I realize that Kopiko really want to introduce itself as a real coffee product in Indonesia (because I search that Kopiko coffee already in some other countries).
Coffee is a common commodity which is many players already exist in the market. In marketing theory, producer should make a special form differentiation for common product (i.e. tea, medicine, sugar, etc) if you want to take a special position in consumer minds. Such as tea, you can mention many kind of tea, and you can buy it because of the specialties also the function of the tea. Green tea with pearl tea is different product, different taste and also different purpose.
There are some brands for 3 in 1 coffee has already exist and has a strong market in Indonesia such as Kapal Api, ABC, Indocafe, Nescafe, Torabika and still many brands are trying to get the rest of market segment among the giant brands. So how Kopiko will be compete to those brands which are already settle in Indonesia?
Kopiko maybe confidence with the brand in consumer minds before they try to sell variation products, it is one good point that the taste of the previous product (coffee candy) is satisfy enough in the market. So even Kopiko introduce a new product but I think people will consider to try it because of the Kopiko brand. But it must be supported also by good product so customer will continue to purchase (not only try) because the product satisfaction in it. Do I think the taste of Kopiko 3in1 is good? Good is not enough, because there are some coffee brands also had good flavor. So there is still one key selling point to support the taste so customer can remind it as the value added of the product. And Kopiko give the smart way to make the product different by using ‘brown sugar’ as its potential key selling point among other brands. I think no other coffee brand is paying attention with the ‘sugar’ taste become its selling point (and actually for me as coffee lover composition of the sugar in the coffee absolutely very important). So I think raising ‘brown sugar’ words in their marketing campaign is the smart way. People will curious how and what is the taste of brown sugar in the coffee? At least you will buy for first tester before you take decision to buy it for your regular drink in the morning. In this way, Kopiko is not offering just common coffee in the packaging but offering another form of coffee product.
I only disappointed with the packaging design of Kopiko, because for me it’s to similar with Torabika not only the color gradation, the picture of round coffee cup in front and also the packaging material (is it because of they are in the same group company?? Mayora) I think PT Santos with the Kapal Api and Kopi ABC even in the same group but have a very different characteristic in the packaging and not only rely on coffee cup picture in the front. I remembered that I had to see the posters twice to realize that it’s Kopiko Brown Coffee not Torabika, and I think I make it sure again when I saw the real packaging and I said to the shop keeper… “wow…it’s Kopiko, I thought it’s Torabika in the first sight”. I don’t know peoples opinion about it…but above all of it, welcome to the real coffee world Kopiko.
Wednesday, February 20, 2008
Trading Trend Or Range?
Whether trading stocks, futures, options or FX, traders confront the single most important question: to trade trend or range? And they answer this question by assessing the price environment; doing so accurately greatly enhances a trader's chance of success. Trend or range are two distinct price properties requiring almost diametrically opposed mindsets and money-management techniques. Fortunately, the FX market is uniquely suited to accommodate both styles, providing trend and range traders with opportunities for profit. Since trend trading is far more popular, let's first examine how trend traders can benefit from FX.
Trend
What is trend? The simplest identifiers of trend direction are higher lows in an uptrend and lower highs in a downtrend. Some define trend as a deviation from a range as indicated by Bollinger Band "bands" (see Using Bollinger Band "Bands" to Trade Trend in FX). For others, a trend occurs when prices are contained by an upward or downward sloping 20-period simple moving average (SMA).
Regardless of how one defines it, the goal of trend trading is the same - join the move early and hold the position until the trend reverses. The basic mindset of trend trader is "I am right or I am out?" The implied bet all trend traders make is that price will continue in its present direction. If it doesn't there is little reason to hold onto the trade. Therefore, trend traders typically trade with tight stops and often make many probative forays into the market in order to make the right entry.
By nature, trend trading generates far more losing trades than winning trades and requires rigorous risk control. The usual rule of thumb is that trend traders should never risk more than 1.5-2.5% of their capital on any given trade. On a 10,000-unit (10K) account trading 100K standard lots, that means stops as small as 15-25 pips behind the entry price. Clearly, in order to practice such a method, a trader must have confidence that the market traded will be highly liquid.
Of course the FX market is the most liquid market in the world. With US$1.6 trillion of average daily turnover, the currency market dwarfs the stock and bond markets in size. Furthermore, the FX market trades 24 hours a day five days a week, eliminating much of the gap risk found in exchange-based markets. Certainly gaps sometimes happen in FX, but not nearly as frequently as they occur in stock or bond markets, so slippage is far less of a problem.
High Leverage - Large Profits
When trend traders are correct about the trade, the profits can be enormous. This dynamic is especially true in FX where high leverage greatly magnifies the gains. Typical leverage in FX is 100:1, meaning that a trader needs to put down only $1 of margin to control $100 of the currency. Compare that with the stock market where leverage is usually set at 2:1, or even the futures market where even the most liberal leverage does not exceed 20:1.
It's not unusual to see FX trend traders double their money in a short period if they catch a strong move. Suppose a trader starts out with $10,000 in his or her account, and uses a strict stop-loss rule of 20 pips. The trader may get stopped out five or six times, but if he or she is properly positioned for a large move - like the one in EUR/USD between Sept and Dec 2004 when the pair rose more than 12 cents, or 1,200 pips - that one-lot purchase could generate something like a $12,000 profit, doubling the trader's account in a matter of months.
Of course few traders have the discipline to take stop losses continuously. Most traders, dejected by a series of bad trades tend to become stubborn and fight the market, often placing no stops at all. This is when FX leverage can be most dangerous. The same process that quickly produces profits can also generate massive losses. The end result is that many undisciplined traders suffer a margin call and lose most of their speculative capital.
Trading trend with discipline can be extremely difficult. If the trader uses high leverage he or she leaves very little room to be wrong. Trading with very tight stops can often result in 10 or even 20 consecutive stop outs before the trader can find a trade with strong momentum and directionality.
For this reason many traders prefer to trade range-bound strategies. Please note that when I speak of ‘range-bound trading' I am not referring to the classic definition of the word 'range'. Trading in such a price environment involves isolating currencies that are trading in channels, and then selling at the top of the channel and buying at the bottom of the channel. This can be a very worthwhile strategy, but, in essence, it is still a trend-based idea - albeit one that anticipates an imminent countertrend. (What is a countertrend after all, except a trend going the other way?)
Range
True range traders don't care about direction. The underlying assumption of range trading is that no matter which way the currency travels, it will most likely return back to its point of origin. In fact, range traders bet on the possibility that prices will trade through the same levels many times, and the traders' goal is to harvest those oscillations for profit over and over again.
Clearly range trading requires a completely different money-management technique. Instead of looking for just the right entry, range traders prefer to be wrong at the outset so that they can build a trading position.
For example, imagine that EUR/USD is trading at 1.3000. A range trader may decide to short the pair at that price and every 50 pips higher, and then buy it back as it moves every 25 pips down. His or her assumption is that eventually the pair will return to that 1.3000 level again. If EUR/USD rises to 1.3500 and then turns back down hitting 1.3000, the range trader would harvest a handsome profit, especially if the currency moves back and forth in its climb to 1.3500 and its fall to 1.3000.
However, as we can see from this example a range-bound trader will need to have very deep pockets in order to implement this strategy. In this case employing large leverage can be devastating since positions can often go against the trader for many points in a row and, if he or she is not careful, trigger a margin call before the currency eventually turns around.
Solutions for Range Traders
Fortunately, the FX market provides a flexible solution for range trading. Most retail FX dealers offer mini lots of 10,000 units rather than 100K lots. In a 10K lot each individual pip is worth only $1 instead of $10, so the same hypothetical trader with a $10,000 account can have a stop-loss budget of 200 pips instead of only 20 pips. Even better, many dealers allow customers to trade in units of 1K or even 100-unit increments. Under that scenario, our range trader trading 1K units could withstand a 2,000-pip drawdown (with each pip now worth only 10 cents) before triggering a stop loss. This flexibility allows range traders plenty of room to run their strategies.
In FX, almost no dealer charges commission. Customers simply pay the bid-ask spread. Furthermore, regardless of whether a customer wants to deal for 100 units or 100,000 units, most dealers will quote the same price. Therefore, unlike the stock or futures markets where retail customers often have to pay prohibitive commissions on very small size trades, retail speculators in FX suffer no such disadvantage. In fact a range-trading strategy can be implanted on even a small account of $1,000, as long as the trader properly sizes his or her trades.
Conclusion
Whether a trader wants to swing for homeruns by trying to catch strong trends with very large leverage or simply hit singles and bunts by trading a range strategy with very small lot sizes, the FX market is extraordinarily well suited for both approaches. As long as the trader remains disciplined about the inevitable losses and understands the different money-management schemes involved in each strategy, he or she will have a good chance of success in this market. Next month, we'll examine the various currency pairs to determine which ones are best suited for trend strategy and which are best suited for range.
by Boris Schlossberg
Boris Schlossberg runs BKTraderFX, a forex advisory service and is the senior currency strategist at Forex Capital Markets in New York, one of the largest retail forex market makers in the world. He is a frequent commentator for Bloomberg, Reuters, CNBC and Dow Jones CBS Marketwatch. His book, "Millionaire Traders" (John Wiley and Sons) is available on Amazon.com, where he also hosts a blog on all things trading.
Trend
What is trend? The simplest identifiers of trend direction are higher lows in an uptrend and lower highs in a downtrend. Some define trend as a deviation from a range as indicated by Bollinger Band "bands" (see Using Bollinger Band "Bands" to Trade Trend in FX). For others, a trend occurs when prices are contained by an upward or downward sloping 20-period simple moving average (SMA).
Regardless of how one defines it, the goal of trend trading is the same - join the move early and hold the position until the trend reverses. The basic mindset of trend trader is "I am right or I am out?" The implied bet all trend traders make is that price will continue in its present direction. If it doesn't there is little reason to hold onto the trade. Therefore, trend traders typically trade with tight stops and often make many probative forays into the market in order to make the right entry.
By nature, trend trading generates far more losing trades than winning trades and requires rigorous risk control. The usual rule of thumb is that trend traders should never risk more than 1.5-2.5% of their capital on any given trade. On a 10,000-unit (10K) account trading 100K standard lots, that means stops as small as 15-25 pips behind the entry price. Clearly, in order to practice such a method, a trader must have confidence that the market traded will be highly liquid.
Of course the FX market is the most liquid market in the world. With US$1.6 trillion of average daily turnover, the currency market dwarfs the stock and bond markets in size. Furthermore, the FX market trades 24 hours a day five days a week, eliminating much of the gap risk found in exchange-based markets. Certainly gaps sometimes happen in FX, but not nearly as frequently as they occur in stock or bond markets, so slippage is far less of a problem.
High Leverage - Large Profits
When trend traders are correct about the trade, the profits can be enormous. This dynamic is especially true in FX where high leverage greatly magnifies the gains. Typical leverage in FX is 100:1, meaning that a trader needs to put down only $1 of margin to control $100 of the currency. Compare that with the stock market where leverage is usually set at 2:1, or even the futures market where even the most liberal leverage does not exceed 20:1.
It's not unusual to see FX trend traders double their money in a short period if they catch a strong move. Suppose a trader starts out with $10,000 in his or her account, and uses a strict stop-loss rule of 20 pips. The trader may get stopped out five or six times, but if he or she is properly positioned for a large move - like the one in EUR/USD between Sept and Dec 2004 when the pair rose more than 12 cents, or 1,200 pips - that one-lot purchase could generate something like a $12,000 profit, doubling the trader's account in a matter of months.
Of course few traders have the discipline to take stop losses continuously. Most traders, dejected by a series of bad trades tend to become stubborn and fight the market, often placing no stops at all. This is when FX leverage can be most dangerous. The same process that quickly produces profits can also generate massive losses. The end result is that many undisciplined traders suffer a margin call and lose most of their speculative capital.
Trading trend with discipline can be extremely difficult. If the trader uses high leverage he or she leaves very little room to be wrong. Trading with very tight stops can often result in 10 or even 20 consecutive stop outs before the trader can find a trade with strong momentum and directionality.
For this reason many traders prefer to trade range-bound strategies. Please note that when I speak of ‘range-bound trading' I am not referring to the classic definition of the word 'range'. Trading in such a price environment involves isolating currencies that are trading in channels, and then selling at the top of the channel and buying at the bottom of the channel. This can be a very worthwhile strategy, but, in essence, it is still a trend-based idea - albeit one that anticipates an imminent countertrend. (What is a countertrend after all, except a trend going the other way?)
Range
True range traders don't care about direction. The underlying assumption of range trading is that no matter which way the currency travels, it will most likely return back to its point of origin. In fact, range traders bet on the possibility that prices will trade through the same levels many times, and the traders' goal is to harvest those oscillations for profit over and over again.
Clearly range trading requires a completely different money-management technique. Instead of looking for just the right entry, range traders prefer to be wrong at the outset so that they can build a trading position.
For example, imagine that EUR/USD is trading at 1.3000. A range trader may decide to short the pair at that price and every 50 pips higher, and then buy it back as it moves every 25 pips down. His or her assumption is that eventually the pair will return to that 1.3000 level again. If EUR/USD rises to 1.3500 and then turns back down hitting 1.3000, the range trader would harvest a handsome profit, especially if the currency moves back and forth in its climb to 1.3500 and its fall to 1.3000.
However, as we can see from this example a range-bound trader will need to have very deep pockets in order to implement this strategy. In this case employing large leverage can be devastating since positions can often go against the trader for many points in a row and, if he or she is not careful, trigger a margin call before the currency eventually turns around.
Solutions for Range Traders
Fortunately, the FX market provides a flexible solution for range trading. Most retail FX dealers offer mini lots of 10,000 units rather than 100K lots. In a 10K lot each individual pip is worth only $1 instead of $10, so the same hypothetical trader with a $10,000 account can have a stop-loss budget of 200 pips instead of only 20 pips. Even better, many dealers allow customers to trade in units of 1K or even 100-unit increments. Under that scenario, our range trader trading 1K units could withstand a 2,000-pip drawdown (with each pip now worth only 10 cents) before triggering a stop loss. This flexibility allows range traders plenty of room to run their strategies.
In FX, almost no dealer charges commission. Customers simply pay the bid-ask spread. Furthermore, regardless of whether a customer wants to deal for 100 units or 100,000 units, most dealers will quote the same price. Therefore, unlike the stock or futures markets where retail customers often have to pay prohibitive commissions on very small size trades, retail speculators in FX suffer no such disadvantage. In fact a range-trading strategy can be implanted on even a small account of $1,000, as long as the trader properly sizes his or her trades.
Conclusion
Whether a trader wants to swing for homeruns by trying to catch strong trends with very large leverage or simply hit singles and bunts by trading a range strategy with very small lot sizes, the FX market is extraordinarily well suited for both approaches. As long as the trader remains disciplined about the inevitable losses and understands the different money-management schemes involved in each strategy, he or she will have a good chance of success in this market. Next month, we'll examine the various currency pairs to determine which ones are best suited for trend strategy and which are best suited for range.
by Boris Schlossberg
Boris Schlossberg runs BKTraderFX, a forex advisory service and is the senior currency strategist at Forex Capital Markets in New York, one of the largest retail forex market makers in the world. He is a frequent commentator for Bloomberg, Reuters, CNBC and Dow Jones CBS Marketwatch. His book, "Millionaire Traders" (John Wiley and Sons) is available on Amazon.com, where he also hosts a blog on all things trading.
Wednesday, December 26, 2007
Keeping Some Fire Power In Reserve
Written by Robert W. Colby
Reserves are funds in our account that are held back from trading, and usually parked safely on the sidelines in risk-less money-market instruments. The effect of holding reserves is to reduce net leverage. A workable rule of thumb that has evolved over time out of the real-world trading arena is to limit net leverage to 30%.
To see how reserves, leverage and net leverage work together, employ the following formulas:
Reserves = 100% - (Net Leverage / Leverage)
Net Leverage = Leverage * (100% - Reserves)
Leverage = Net Leverage / (100% - Reserves)
where
Reserves are cash or cash equivalents held back on the sidelines.
We can solve these equations to find any of these numbers. For example, for a stock position where initial margin and leverage are both 50% and net leverage is held to 30%:
Reserves = 100% - ( 30% / 50% ) = 1 - 3/5 = 1.00 - 0.60 = 0.40 = 40%
For stocks, if we deposit initial margin of 70% into our account and confine our use of net leverage to 30%, as recommended, then
Reserves = 100% - (30%/30%) = 1 - 3/3 = 1.00 - 1.00 = 0%
If we entered a futures position using 75% leverage (and, of course, putting up 25% initial margin, which represents 100% minus the 75% leverage), and if the total value of this position amounted to only 40% of our available trading capital (therefore, we are holding back 60% of our trading capital in reserves on the sidelines), then the net leverage would be reduced proportionately to 30% (that is, 75% times 40%). Using the second formula,
Net Leverage = Leverage * (100% - Reserves)
Net Leverage = 75% * (100% - 60%) = .075 * 0.40 = 30%
Again using industry standard (and quite reasonable) rules of thumb, if we wish to keep net leverage at 30% while holding 60% of our capital in reserve, we can put up 25% margin for each contract, and therefore employ 75% leverage for each contract. Thus, using the third formula,
Leverage = Net Leverage / (100% - Reserves) = 30% / (100% - 60%) = 75%
It has long been known that money management is the most critical consideration in trading and investing. Money management includes the prudent use of leverage. Sound rules and disciplines allow success to accumulate while minimizing the risk of ruin.
Reserves are funds in our account that are held back from trading, and usually parked safely on the sidelines in risk-less money-market instruments. The effect of holding reserves is to reduce net leverage. A workable rule of thumb that has evolved over time out of the real-world trading arena is to limit net leverage to 30%.
To see how reserves, leverage and net leverage work together, employ the following formulas:
Reserves = 100% - (Net Leverage / Leverage)
Net Leverage = Leverage * (100% - Reserves)
Leverage = Net Leverage / (100% - Reserves)
where
Reserves are cash or cash equivalents held back on the sidelines.
We can solve these equations to find any of these numbers. For example, for a stock position where initial margin and leverage are both 50% and net leverage is held to 30%:
Reserves = 100% - ( 30% / 50% ) = 1 - 3/5 = 1.00 - 0.60 = 0.40 = 40%
For stocks, if we deposit initial margin of 70% into our account and confine our use of net leverage to 30%, as recommended, then
Reserves = 100% - (30%/30%) = 1 - 3/3 = 1.00 - 1.00 = 0%
If we entered a futures position using 75% leverage (and, of course, putting up 25% initial margin, which represents 100% minus the 75% leverage), and if the total value of this position amounted to only 40% of our available trading capital (therefore, we are holding back 60% of our trading capital in reserves on the sidelines), then the net leverage would be reduced proportionately to 30% (that is, 75% times 40%). Using the second formula,
Net Leverage = Leverage * (100% - Reserves)
Net Leverage = 75% * (100% - 60%) = .075 * 0.40 = 30%
Again using industry standard (and quite reasonable) rules of thumb, if we wish to keep net leverage at 30% while holding 60% of our capital in reserve, we can put up 25% margin for each contract, and therefore employ 75% leverage for each contract. Thus, using the third formula,
Leverage = Net Leverage / (100% - Reserves) = 30% / (100% - 60%) = 75%
It has long been known that money management is the most critical consideration in trading and investing. Money management includes the prudent use of leverage. Sound rules and disciplines allow success to accumulate while minimizing the risk of ruin.
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